Creating a Video Strategy 2012
If you are like most businesses, you may not know how or where to go to produce engaging, informative videos, what they should look like, or where to place them. At ProMotion Media, we are experts at assisting you with these video strategy issues. Frequently, when the task is undertaken in-house, the results can be poor quality with bad sound and lighting. These sorts of videos can do more harm than good. Consumers have witnessed a huge surge in video marketing and now hold very high expectations from marketing campaigns. Businesses should start to think about creating a video strategy that is not only informative, but also entertaining and one that can be found across a variety of mediums.
The same way that you wouldn’t create a website with a single page, your approach to video strategy should be multi-faceted. Instead of creating a self-produced one-off video that lacks engagement and context, ProMotion Media can help you create your own website campaign , mobile device campaign for salespeople, or video channel for social media (YouTube, Vimeo, Facebook, Twitter, etc.), which has multiple, high quality videos, that can show off various aspects of your products or services. An example might be a business who creates a main overview video that anchors its video strategy along with shorter videos that highlight specifics of your products or services. We have created this kind of campaign for a major bathroom fixture company that has a new universal mounting system for its accessories and then subsequent videos for the accessories, which they can then build up and expand upon as new products get launched.
We can produce videos for you in a variety of styles, from product demonstration, instructional, testimonial to event coverage and more. The benefits are broad and long lasting.
A video marketing strategy will keep your prospects and consumers engaged longer and allow them to get to know all aspects of your business. The result: Consumers will be more invested in you and more likely to visit and purchase.